Here's how to sponsor more people in your direct sales/MLM business in 30 days than most people do in their entire career.
This simple formula has been reduced from volumes of information combined with years of study. This is a general overview that just hits the high points. Fortunately, you don't have to know why it works; you just need to know that it works.
After reading this, you will hold the key to grow your business as big as you want if you understand just 2 things. You already know what they are, you've just never been told how to put them together and use them.
This works, so if you want to sponsor more people and build a bigger customer base, pay close attention now.
In order to understand what I'm going to tell you, understand two things:
Thing 1: When people join your business and buy product, you make money.
Thing 2: More people joining your business and buying more product makes you even more money!
The formula that allows you to do this is perception + opportunity.
That's it.
Perception + Opportunity = Success (Remember that!)
Your income will be in direct proportion to how much you can affect peoples' perception of your opportunity. And that concept applies to anything you want to do. So if you get that concept, your life changes immediately.
Repeat:
Perception + Opportunity = Success
Simply focus on allowing your "prospect" to discover that what you're offering is safer, easier, better, and smarter than what they're doing--- and that it's safer, better, easier, and smarter than doing nothing.
The opportunity for them to be safer/better/smarter has to be there, AND they must perceive YOU as the safer/better/smarter person to lead them.
First, let's look at what it means to have an opportunity.
If you are not successful, and have no access to successful people who are doing whatever you suggest, that means you have no opportunity.
That should be obvious, yet too many people get rejected in this business because they have no opportunity when they ask someone to join them.
For example, if you tell someone that your success is based on your ability to easily prospect and "close" sales, but your prospect has no such ability, then their perception is that you have no opportunity.
The reason I'm overstating the obvious is that there are millions and millions of people who may have a great product, company, and compensation plan, but they're failing because they lack an opportunity.
Just because you're willing to call, close, prospect, or whatever (and YOU see an opportunity by doing that) does NOT mean that the person you're talking to feels the same way.
So make it super simple on yourself; take the time to focus on what a person's obstacles are so you can remove them. As a result, you will sponsor more people and sell more products.
Most people have no concept of others' obstacles--- in this case, the things that make people unable to sell product and sponsor others. For instance, they may want to be successful, but they don't want to try to talk people into buying anything. So in order to maximize the opportunity, you will have to REMOVE that obstacle and ADD something to create the opportunity.
Example:
It's good to have a product that a lot of people want.
It's better if people contact YOU and ask for it.
That's a no-brainer, right? So if you're not selling as much product or sponsoring as many people as you want to, then you're not fulfilling the "opportunity" part of the formula. Simple!
Think back now, and you'll remember people telling you--- they can talk to people who contact them first… they want a product they can understand and fall in love with… the price has to be affordable… they have to be sure the company has integrity… they want to know how much money they're going to make, etc. These are all things that can create and maximize the opportunity for them.
If they can't call or approach people, then having a way for people to call THEM will do the trick. Remove the obstacle and create an opportunity.
Now that you have new and better insight into what opportunity is, it's time for the fun to begin! Being able to control perceptions is doubly exciting.
Perception is reality. All that's required is that people believe that you are where they want to be. The point isn't to be the greatest person in the industry. You just need to be great to the person that you want to join you or support you with purchases.
You don't need an MLM recruiting script. You don't need magic words. You don't have to get in their head. It's all about allowing people to see that they'll be safer/better/smarter if they do what you suggest than if they do nothing or keep doing what they're doing.
And it doesn't take long to make that point.
If you want to see real quick how to affect someone's perception, imagine telling the next network marketer you meet that what they're doing is one of those illegal pyramid schemes and they're either dishonest or stupid to be involved in it. In about 2 seconds, they're going to get the perception that you're a jerk, right?
So even though it's not a favorable one, they would get an instant perception of you. It doesn't matter if you're right or wrong, or if you meant well and were trying to warn them, or if you're just an obnoxious jerk. Either way, the person would get an instant bad perception of you.
Did you use any magic words to make that happen? Did you hypnotize them or read from a script? No, you didn't.
So the same thing works in reverse when you can say or do something to make a person feel good. It's even easier when they tell you what that is.
As a network marketing business builder, you are most effective when you help people remove their obstacles and become successful, because that makes them feel great!
Then you become a celebrity.
When a celebrity says, "join, buy", people do it because they feel good when they do.
When celebrities talk to people about their business, they don't have to use scripts or magic words.
If you want to capitalize on people's perception, then you want to be a celebrity.
Why are celebrities so popular? High value, hard to get.
Admired, even adored, by many. (High value.)
Rare. Exceptional. (Hard to get.)
The reason people get star-struck is because they're seeing a valuable person who's normally not accessible to them. So if most people ever get an opportunity to serve or work with a celebrity, they jump at it! It helps them put themselves on a higher level.
So in network marketing, your "job" is to put together the right combination of perception and opportunity that makes YOU a celebrity.
What can you do in direct sales/MLM to be "rare", and "adored by many"? You don't really have to be either one. It's all about perception.
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
12/7/07
MLM Is A Numbers Game, But Most People Don't Know The Numbers
I'm going to show you one way that 50 can be more than 100.
Let's say that you've learned to be a SUPER "recruiter". You've got a great system in place--- people just come to your meeting, watch your DVD, read your email, visit your website, listen to your "sizzle call", go to your meeting, talk to your upline, whatever.
After a year you look back and you've PERSONALLY enrolled 100 people. WOW!! Look at you go!
And in that same year, I look back and I've only sponsored 50 people. So am I only half as good as you?
You look at me, shake your head and say to yourself, "Sucker! I told you I have a dynamite "system". I sponsored 100 people! I'm twice as good as you are, goofball! When you gonna wake up and come over here and join my winning team?
OK, I've only sponsored 50 people. But you look at your group of 100, and only 10 are still active.
I look at my group. 25 active!
Even if you earn a bigger percentage (on the same amount of purchase), I still actually make more money! With fewer people overall, but more actives--- people who are still ordering product and helping to build the business.
What if the people we DO retain only recruit the national average of 2.7 people? If you still have only 10% retention, I still have more people working for me on my team.
My point is, 10% retention is not smart business. The bigger the retention, the bigger the business.
More IS better if you're talking about duplication. Each active person recruiting an "average" of TEN people will make you more money that if that average is only 2, or 3, or 5.
The best company, product, or pay plan is worth LESS when you have fewer people participating.
Aha!
That's why my focus is more on the people than everything else.
Don't get me wrong, I am a numbers guy. But people are PEOPLE, not numbers.
And the best of everything is worth ZERO without the people. That's why I get so ANGRY when I see people so blindly focused on their "best" product, the company, or the pay plan. Why won't they just see?
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
Let's say that you've learned to be a SUPER "recruiter". You've got a great system in place--- people just come to your meeting, watch your DVD, read your email, visit your website, listen to your "sizzle call", go to your meeting, talk to your upline, whatever.
After a year you look back and you've PERSONALLY enrolled 100 people. WOW!! Look at you go!
And in that same year, I look back and I've only sponsored 50 people. So am I only half as good as you?
You look at me, shake your head and say to yourself, "Sucker! I told you I have a dynamite "system". I sponsored 100 people! I'm twice as good as you are, goofball! When you gonna wake up and come over here and join my winning team?
OK, I've only sponsored 50 people. But you look at your group of 100, and only 10 are still active.
I look at my group. 25 active!
Even if you earn a bigger percentage (on the same amount of purchase), I still actually make more money! With fewer people overall, but more actives--- people who are still ordering product and helping to build the business.
What if the people we DO retain only recruit the national average of 2.7 people? If you still have only 10% retention, I still have more people working for me on my team.
My point is, 10% retention is not smart business. The bigger the retention, the bigger the business.
More IS better if you're talking about duplication. Each active person recruiting an "average" of TEN people will make you more money that if that average is only 2, or 3, or 5.
The best company, product, or pay plan is worth LESS when you have fewer people participating.
Aha!
That's why my focus is more on the people than everything else.
Don't get me wrong, I am a numbers guy. But people are PEOPLE, not numbers.
And the best of everything is worth ZERO without the people. That's why I get so ANGRY when I see people so blindly focused on their "best" product, the company, or the pay plan. Why won't they just see?
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
12/5/07
Network Marketing Is Very Much Alive
I keep seeing this question lately--- "is network marketing dead"?
No. Reports of its death have been greatly exaggerated.
Three guys are standing on a roof. All three can jump off. So how many are left?
ANSWER: All three. Just because they CAN jump, doesn't mean they WILL.
Network marketing is very much alive (thank God). And there are more people who CAN do it than WILL. They just don't know it yet.
They're too busy telling everybody how great their thing is. Trouble is, NOBODY'S BUYING.
There was this salesman who sucked at selling. Got fired from every job he ever had. So one day he got a job selling toothbrushes. Everybody needs a toothbrush, right?
WRONG. Everybody's already GOT one!
Poor slob was about to get fired again, so in a "last ditch" effort he buys a bushel basket and fills it up with tortilla chips. And he sets it out on the busiest corner in town with a sign that says,
"FREE CHIPS AND DIP. ALL YOU CAN EAT!"
So people stop by and take a chip. They dip it and it tastes terrible. They say, "Ugh, yuck, this dip tastes like sh**!"
Salesman says, "It is sh**. Wanna buy a toothbrush?"
See, a lot of people in MLM are walking around with a bad taste in their mouths. But they LIKE it.
Somebody who's supposed to be their "leader" is "living the dream". They see his clothes, his car, his bonus check, and they know he MUST be living the dream. They want it too! And they deserve it.
You know these people when you see them. They've got the "MLM look". You know the one---
"I don't know how I'm gonna do it, but THAT guy's makin' money, and if HE can do it than I CAN TOO! I just have to keep smiling and "fake it 'til I make it". Make my list, run my ads, buy the big package, get people to the meeting/website/conference call etc. etc...."
What happened is the "big guy" sold them HIS dream. And they bought it. Now they're trying to sell it to other people, and it's not working.
The good news is, you can make it without that guy. The first thing you have to do is buy YOUR dream, not his.
And the people who join you, they want THEIR dream... NOT YOURS.
To each his own dream, that's the first step. So go brush your teeth and figure out what your DREAM is.
Then help other people find theirs. NOW you're "network marketing"!
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
No. Reports of its death have been greatly exaggerated.
Three guys are standing on a roof. All three can jump off. So how many are left?
ANSWER: All three. Just because they CAN jump, doesn't mean they WILL.
Network marketing is very much alive (thank God). And there are more people who CAN do it than WILL. They just don't know it yet.
They're too busy telling everybody how great their thing is. Trouble is, NOBODY'S BUYING.
There was this salesman who sucked at selling. Got fired from every job he ever had. So one day he got a job selling toothbrushes. Everybody needs a toothbrush, right?
WRONG. Everybody's already GOT one!
Poor slob was about to get fired again, so in a "last ditch" effort he buys a bushel basket and fills it up with tortilla chips. And he sets it out on the busiest corner in town with a sign that says,
"FREE CHIPS AND DIP. ALL YOU CAN EAT!"
So people stop by and take a chip. They dip it and it tastes terrible. They say, "Ugh, yuck, this dip tastes like sh**!"
Salesman says, "It is sh**. Wanna buy a toothbrush?"
See, a lot of people in MLM are walking around with a bad taste in their mouths. But they LIKE it.
Somebody who's supposed to be their "leader" is "living the dream". They see his clothes, his car, his bonus check, and they know he MUST be living the dream. They want it too! And they deserve it.
You know these people when you see them. They've got the "MLM look". You know the one---
"I don't know how I'm gonna do it, but THAT guy's makin' money, and if HE can do it than I CAN TOO! I just have to keep smiling and "fake it 'til I make it". Make my list, run my ads, buy the big package, get people to the meeting/website/conference call etc. etc...."
What happened is the "big guy" sold them HIS dream. And they bought it. Now they're trying to sell it to other people, and it's not working.
The good news is, you can make it without that guy. The first thing you have to do is buy YOUR dream, not his.
And the people who join you, they want THEIR dream... NOT YOURS.
To each his own dream, that's the first step. So go brush your teeth and figure out what your DREAM is.
Then help other people find theirs. NOW you're "network marketing"!
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
11/21/07
7 Simple Ways To Get People In Your MLM Business
People ask me all the time how THEY can get as many people as possible into their downline.
My suggestion is not to sell your product, but to offer the result it brings. Only giving people what they want--- to feel better, look better, get smarter, or richer, etc.--- will get you what you want: to build residual income and a huge MLM downline.
So here are seven simple ways to grow the biggest downline possible.
1. Sell the result, NOT the product
An MLM prospect's biggest fear is that they're going to get stuck buying stuff they don't need at prices they can't afford.
They are not interested in your product, company, or compensation plan. They're interested in what all of that can do for them.
Consequently, the ENTIRE focus of your efforts should be about the results your prospects will get--- more money, better health, they'll feel better, their life will be easier, etc. The goal is to show them what's possible, and then persuade them to talk with you about how to do it.
2. Be willing to talk about other things besides your opportunity
Don't just think about what your business is about, think about what your prospect's life is about. That will be more important to them than your offer, so what you want to do is show them how your offer fits into their life and makes it better.
3. Offer something that appeals to a very broad market
Ask yourself what percentage of the population can make the best use of what you're offering. If the answer is not "most people", you will have a very difficult time in network marketing.
4. Use the support of people who are already successful
If you have people in your upline who have already arrived at where your prospects want to be, they can help convince more of your prospects to join your business.
5. DO NOT post a picture of your product or company logo
The most effective advertising in MLM doesn't look like advertising. It looks like (these) articles by real people who can help you. So I encourage you to make yourself available to people as a helper and fellow human being who has their interests at heart.
6. Offer a REAL free giveaway
Every free home business offer on the Internet has a "gotcha" on the other end. If you give people what appears to be free but is really a cleverly disguised sales pitch for your company, not only do you ruin your own credibility by lying to your prospect, you make it more difficult for everybody in network marketing to gain people's trust. A real free offer works best for you if you don't attach it to a sales pitch.
7. Consistency is key
The most successful people in MLM are the ones who actively work at building their business, week after week, month after month. People who join your business feel your presence consistently over time.
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
My suggestion is not to sell your product, but to offer the result it brings. Only giving people what they want--- to feel better, look better, get smarter, or richer, etc.--- will get you what you want: to build residual income and a huge MLM downline.
So here are seven simple ways to grow the biggest downline possible.
1. Sell the result, NOT the product
An MLM prospect's biggest fear is that they're going to get stuck buying stuff they don't need at prices they can't afford.
They are not interested in your product, company, or compensation plan. They're interested in what all of that can do for them.
Consequently, the ENTIRE focus of your efforts should be about the results your prospects will get--- more money, better health, they'll feel better, their life will be easier, etc. The goal is to show them what's possible, and then persuade them to talk with you about how to do it.
2. Be willing to talk about other things besides your opportunity
Don't just think about what your business is about, think about what your prospect's life is about. That will be more important to them than your offer, so what you want to do is show them how your offer fits into their life and makes it better.
3. Offer something that appeals to a very broad market
Ask yourself what percentage of the population can make the best use of what you're offering. If the answer is not "most people", you will have a very difficult time in network marketing.
4. Use the support of people who are already successful
If you have people in your upline who have already arrived at where your prospects want to be, they can help convince more of your prospects to join your business.
5. DO NOT post a picture of your product or company logo
The most effective advertising in MLM doesn't look like advertising. It looks like (these) articles by real people who can help you. So I encourage you to make yourself available to people as a helper and fellow human being who has their interests at heart.
6. Offer a REAL free giveaway
Every free home business offer on the Internet has a "gotcha" on the other end. If you give people what appears to be free but is really a cleverly disguised sales pitch for your company, not only do you ruin your own credibility by lying to your prospect, you make it more difficult for everybody in network marketing to gain people's trust. A real free offer works best for you if you don't attach it to a sales pitch.
7. Consistency is key
The most successful people in MLM are the ones who actively work at building their business, week after week, month after month. People who join your business feel your presence consistently over time.
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
11/20/07
You MUST Do This To Get That MLM Residual Income
...You must RETAIL the product.
LOTS of retail = LOTS of residual.
NO retail = NO residual.
Most people in network marketing either don't have a retail product, or can't retail the one they have. If they can't, it's not about price, it's about value.
Expensive foreign cars are purchased in the U.S. every day. The price only goes so low. But they're worth it to the people who buy them.
So people who want your product AND see the value of it will buy it.
To the buyer, the product must be worth the price.
For example, you don't sell vitamins, you sell the way people feel because they take them. People don't buy them because they are good, but because they feel good.
Trying to build an MLM downline of people who only buy your product at wholesale is like stepping over dollars to pick up pennies, because no matter what your comp plan says, you are being paid a percentage of ALL the sales in your organization.
MLM is (or should be) a retail business. So retail profits require retail sales.
Imagine opening today's paper and reading, "80% Of All Auto Parts Purchased At Wholesale Last Year". The next line would be---
"Entire Industry Collapses"
If you want residual income in network marketing, it'll come from a company that has retail products that you AND your downline can retail-- in HUGE volume.
How much have you retailed today?
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
LOTS of retail = LOTS of residual.
NO retail = NO residual.
Most people in network marketing either don't have a retail product, or can't retail the one they have. If they can't, it's not about price, it's about value.
Expensive foreign cars are purchased in the U.S. every day. The price only goes so low. But they're worth it to the people who buy them.
So people who want your product AND see the value of it will buy it.
To the buyer, the product must be worth the price.
For example, you don't sell vitamins, you sell the way people feel because they take them. People don't buy them because they are good, but because they feel good.
Trying to build an MLM downline of people who only buy your product at wholesale is like stepping over dollars to pick up pennies, because no matter what your comp plan says, you are being paid a percentage of ALL the sales in your organization.
MLM is (or should be) a retail business. So retail profits require retail sales.
Imagine opening today's paper and reading, "80% Of All Auto Parts Purchased At Wholesale Last Year". The next line would be---
"Entire Industry Collapses"
If you want residual income in network marketing, it'll come from a company that has retail products that you AND your downline can retail-- in HUGE volume.
How much have you retailed today?
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
11/9/07
To Be Successful In MLM, Just Do This
Network marketing. Look at a product. Now, take away the advertising. Network marketing does what advertising does.
MLM is a way to organize the people who buy a product.
So you need a product, and you need customers. So often I see people missing one or the other, or both.
They're trying to build a business and they don't really have a product. Not something that anybody would want to buy, anyway. They might have something that they use as an excuse to move money around, and the only people buying it are the ones who want to make money.
Some people have a product, but they find out too late that they don't have a customer. Or the customer is so hard to find, it's impossible to build a business.
Know who and where your customers are BEFORE you start the business, and how you will get to them, or help them get to you.
And make sure your product is real and that people want it who are not in the business.
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
MLM is a way to organize the people who buy a product.
So you need a product, and you need customers. So often I see people missing one or the other, or both.
They're trying to build a business and they don't really have a product. Not something that anybody would want to buy, anyway. They might have something that they use as an excuse to move money around, and the only people buying it are the ones who want to make money.
Some people have a product, but they find out too late that they don't have a customer. Or the customer is so hard to find, it's impossible to build a business.
Know who and where your customers are BEFORE you start the business, and how you will get to them, or help them get to you.
And make sure your product is real and that people want it who are not in the business.
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
11/1/07
MLM Facts and Fiction
Multilevel marketing is a business where you can believe what you want to believe. It also has a 97 percent failure rate. So while the sky is the limit, most of what people believe about MLM is pure fiction.
If you will simply accept a few facts, network marketing is easier and you make fewer mistakes.
Examples:
Fiction: MLM is not selling. It's just "show and tell". Simply share something you like with people you know, and collect a check.
FACTS: MLM is a way of organizing the people who buy products for mutual benefit and profit. Mutual benefit and profit means everyone earns what they're worth and gets what they pay for. To be successful, people must (1) join the business, (2) buy products, and (3) tell others who do the same. Ideally, you're looking for customers who want to be distributors, or distributors who what to be customers. The two things you all have in common are that you want the products and you want to make money.
Fiction: You must love the products.
FACTS: The best loved products are worthless without plenty of paying customers who buy them. You need products that are good enough for people to want them and pay for them. You don't have to love them to sell them.
Fiction: Your company needs to be debt free.
FACTS: You will NEVER know the true financial status of the company; it's not even likely that you'll ever visit the company's headquarters, let alone gain access to its financial records. Besides, "no debt" is NOT GOOD. Sales are made before commissions are paid; so technically, commission checks are a "debt". Rather than a company that has no debts, you need a company that PAYS its debts.
Fiction: The best MLM companies are publicly traded.
FACTS: A publicly traded company cares more about its stockholders than its employees and debtors. You are much better off in a privately held company that shows respect and appreciation for its distributors.
Fiction: Your company has the BEST compensation plan.
FACTS: There's no such thing as the "best" compensation plan, but some are better than others. A legal and legitimate plan typically pays YOU 5 to 10 percent of ALL the money your organization brings to the company--- you, your customers, their customers, THEIR customers, and so on. Don't look at what the plan pays on just the 5, 6, or 7 levels that your plan pays on--- or just the cycle bonuses in a binary. There's likely to be volume below that, you're just not getting paid on it. That's good--- no real pay plan can afford to pay you much more than 10 percent of all your organization's volume--- unless the cost of making the product is low or the price is too high.
Fiction: Geometric progression will make you rich.
FACTS: If you get 5 people, who get 5, who get 5, etc., you will have recruited the entire population of the world in just 14 levels. Then what would the people on the 14th level do? Geometric progression is actually a bad thing, because it creates a heavy bottom in your organization. Ideally, you want a group where most of the volume is somewhere in the middle.
Fiction: All you need to do is recruit 2 (or 3, or 4, or 5, or 10...)
FACTS: MLM history goes back almost 70 years, and you will not find ONE so-called "heavy hitter" who only recruited a few people. The most successful people recruit 100, 200, or more people PER YEAR--- or create at least that many customers who do not participate in the business.
Fiction: You need to be on the ground floor.
FACTS: The average life span of a network marketing company is 15 months--- which means that half of them haven't lasted that long. Start too early and you may be starting over before you can make your fortune.
Fiction: Everybody in my organization can be RICH, including me.
FACTS: 97% of the people in your downline will probably not make enough money to be successful. Six-figure incomes are very rare and should never be mentioned to your prospects. Making enough money to pay their car note or Visa bill is a much more attainable goal. Your first focus should be helping them make enough money to cover their monthly autoship---that will keep their attention long enough to build more profitable residuals. But 1,000 people in your downline each making $1,000 a month WILL make you rich.
Fiction: Each distributor recruits an average of 2.7 people.
FACTS: The real average is a lot less than that. Let's say you're the first distributor in your own MLM organization (because you are). You go out and recruit 2 people. Take out your calculator and enter "2 (divided by) 3 equals" and that tells you that the "average" distributor in your organizaton recruited .67 people. The next month, if your two recruits recruit two new people each, that makes them active like you are, and there would be 4 "new" recruits in your downline. So go back and clear your calculator and enter "3 (divided by) 4 equals", and the "average" distributor in your organization recruited .75 people. So each month, the average number would be close to, but not greater than ONE. What happens in the real world is that most people recruit zero, and a few people recruit a lot more than zero, which makes the average look higher.
SUMMARY: Products, companies, and comp plans are not nearly as important as PEOPLE. Your success depends on your connection to the people who create and control the profits. Focus on people, because people make profits.
MLM is good. Just make sure to learn how to stay away from scams and companies where you will NEVER be successful, no matter what you do. And find a way to influence enough people to help you be successful.
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
If you will simply accept a few facts, network marketing is easier and you make fewer mistakes.
Examples:
Fiction: MLM is not selling. It's just "show and tell". Simply share something you like with people you know, and collect a check.
FACTS: MLM is a way of organizing the people who buy products for mutual benefit and profit. Mutual benefit and profit means everyone earns what they're worth and gets what they pay for. To be successful, people must (1) join the business, (2) buy products, and (3) tell others who do the same. Ideally, you're looking for customers who want to be distributors, or distributors who what to be customers. The two things you all have in common are that you want the products and you want to make money.
Fiction: You must love the products.
FACTS: The best loved products are worthless without plenty of paying customers who buy them. You need products that are good enough for people to want them and pay for them. You don't have to love them to sell them.
Fiction: Your company needs to be debt free.
FACTS: You will NEVER know the true financial status of the company; it's not even likely that you'll ever visit the company's headquarters, let alone gain access to its financial records. Besides, "no debt" is NOT GOOD. Sales are made before commissions are paid; so technically, commission checks are a "debt". Rather than a company that has no debts, you need a company that PAYS its debts.
Fiction: The best MLM companies are publicly traded.
FACTS: A publicly traded company cares more about its stockholders than its employees and debtors. You are much better off in a privately held company that shows respect and appreciation for its distributors.
Fiction: Your company has the BEST compensation plan.
FACTS: There's no such thing as the "best" compensation plan, but some are better than others. A legal and legitimate plan typically pays YOU 5 to 10 percent of ALL the money your organization brings to the company--- you, your customers, their customers, THEIR customers, and so on. Don't look at what the plan pays on just the 5, 6, or 7 levels that your plan pays on--- or just the cycle bonuses in a binary. There's likely to be volume below that, you're just not getting paid on it. That's good--- no real pay plan can afford to pay you much more than 10 percent of all your organization's volume--- unless the cost of making the product is low or the price is too high.
Fiction: Geometric progression will make you rich.
FACTS: If you get 5 people, who get 5, who get 5, etc., you will have recruited the entire population of the world in just 14 levels. Then what would the people on the 14th level do? Geometric progression is actually a bad thing, because it creates a heavy bottom in your organization. Ideally, you want a group where most of the volume is somewhere in the middle.
Fiction: All you need to do is recruit 2 (or 3, or 4, or 5, or 10...)
FACTS: MLM history goes back almost 70 years, and you will not find ONE so-called "heavy hitter" who only recruited a few people. The most successful people recruit 100, 200, or more people PER YEAR--- or create at least that many customers who do not participate in the business.
Fiction: You need to be on the ground floor.
FACTS: The average life span of a network marketing company is 15 months--- which means that half of them haven't lasted that long. Start too early and you may be starting over before you can make your fortune.
Fiction: Everybody in my organization can be RICH, including me.
FACTS: 97% of the people in your downline will probably not make enough money to be successful. Six-figure incomes are very rare and should never be mentioned to your prospects. Making enough money to pay their car note or Visa bill is a much more attainable goal. Your first focus should be helping them make enough money to cover their monthly autoship---that will keep their attention long enough to build more profitable residuals. But 1,000 people in your downline each making $1,000 a month WILL make you rich.
Fiction: Each distributor recruits an average of 2.7 people.
FACTS: The real average is a lot less than that. Let's say you're the first distributor in your own MLM organization (because you are). You go out and recruit 2 people. Take out your calculator and enter "2 (divided by) 3 equals" and that tells you that the "average" distributor in your organizaton recruited .67 people. The next month, if your two recruits recruit two new people each, that makes them active like you are, and there would be 4 "new" recruits in your downline. So go back and clear your calculator and enter "3 (divided by) 4 equals", and the "average" distributor in your organization recruited .75 people. So each month, the average number would be close to, but not greater than ONE. What happens in the real world is that most people recruit zero, and a few people recruit a lot more than zero, which makes the average look higher.
SUMMARY: Products, companies, and comp plans are not nearly as important as PEOPLE. Your success depends on your connection to the people who create and control the profits. Focus on people, because people make profits.
MLM is good. Just make sure to learn how to stay away from scams and companies where you will NEVER be successful, no matter what you do. And find a way to influence enough people to help you be successful.
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
5/4/07
What Do People In MLM Want More Than Anything Else?
If you're NEW to the industry, you're probably excited. And you should be. You have a chance to do something most people would LIKE to do if they weren't so scared. Some of them will try to tell you that you can't do it. Unfortunately, they're right, because MLM has a 97% FAILURE RATE. That means that for every 100 people who are trying right now, 97 of them will be GONE in less than a year.
Ouch!
Relax, there's good news.
You CAN actually make it in this industry without failing, and you can be more successful than you ever dared to dream. And it's EASY. You just have to know what to do and how to do it.
Please SLOW DOWN and pay attention, I'm trying SO hard to help you...
I see most of you doing things that put you in the 97% range. You probably don't even realize it. And I want DESPERATELY to keep that from happening to you.
Failure sucks... out loud. It sucks out loud even LOUDER when people who know you see you fail and say, "I told you so." But you can keep that from happening.
You DO NOT have to talk yourself into trying to peddle products to people who don't care. I'm telling you that the right ones can come to YOU.
There are at least 4,500,000 people in the United States in MLM right now. (That's 4 and a half MILLION). All but about 100,000 of them will FAIL (if they haven't already).
What do they need right now more than ANYTHING else?
*** Not "sells itself, EVERYBODY will want this".
*** Not "pre-launch, pre-Pre-launch, or pre-Pre-PRE-launch".
*** Not "the bar-none best product-company-pay plan in the industry, etc.".
HERE'S WHAT THEY NEED---
People who will LISTEN. People who BELIEVE IN THEM. People who will BUY THEIR PRODUCTS, JOIN THEIR BUSINESS, and TELL OTHERS.
Am I right ????
See, I told you it's not hard.
If you can learn the RIGHT way to do this, and share THAT with others, they will almost FIGHT each other to join your business.
(Of course, you have to pick the right kind of business, but that's a no-brainer.)
Then, if you can provide the 97 percenters with something that makes them successful, you'll AUTOMATICALLY have PLENTY of people to join you in your MLM.
No, they won't ALL join, but you'll still be OK if you're in a legit MLM company with a pay plan that doesn't need big purchases or lots of people to make you successful.
Or, you can keep doing what you're doing. There's a 3% chance you won't learn the hard way.
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
Ouch!
Relax, there's good news.
You CAN actually make it in this industry without failing, and you can be more successful than you ever dared to dream. And it's EASY. You just have to know what to do and how to do it.
Please SLOW DOWN and pay attention, I'm trying SO hard to help you...
I see most of you doing things that put you in the 97% range. You probably don't even realize it. And I want DESPERATELY to keep that from happening to you.
Failure sucks... out loud. It sucks out loud even LOUDER when people who know you see you fail and say, "I told you so." But you can keep that from happening.
You DO NOT have to talk yourself into trying to peddle products to people who don't care. I'm telling you that the right ones can come to YOU.
There are at least 4,500,000 people in the United States in MLM right now. (That's 4 and a half MILLION). All but about 100,000 of them will FAIL (if they haven't already).
What do they need right now more than ANYTHING else?
*** Not "sells itself, EVERYBODY will want this".
*** Not "pre-launch, pre-Pre-launch, or pre-Pre-PRE-launch".
*** Not "the bar-none best product-company-pay plan in the industry, etc.".
HERE'S WHAT THEY NEED---
People who will LISTEN. People who BELIEVE IN THEM. People who will BUY THEIR PRODUCTS, JOIN THEIR BUSINESS, and TELL OTHERS.
Am I right ????
See, I told you it's not hard.
If you can learn the RIGHT way to do this, and share THAT with others, they will almost FIGHT each other to join your business.
(Of course, you have to pick the right kind of business, but that's a no-brainer.)
Then, if you can provide the 97 percenters with something that makes them successful, you'll AUTOMATICALLY have PLENTY of people to join you in your MLM.
No, they won't ALL join, but you'll still be OK if you're in a legit MLM company with a pay plan that doesn't need big purchases or lots of people to make you successful.
Or, you can keep doing what you're doing. There's a 3% chance you won't learn the hard way.
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
5/2/07
Solving People's Biggest Misconception About MLM
People don't like sales, selling, or sellers. That's a fact. Who is less popular than the "seller" in any transaction?
This is something I've known instinctively all my life. I'm constantly looking for ways to get something sold without selling.
That's why I got into network marketing. Marketing is different than selling, but most people can't do it.
Marketing takes longer than selling, and is more professional. Marketing is a field of study in college. You can get degrees in marketing. There's no such thing as a "sales degree."
Look at the entire business world. Nobody likes a seller, no matter what he's selling. But marketers get respect.
Selling is a street-level activity. A sale happens in an instant. Marketing is just as deliberate, but more subtle and dignified. Billions of dollars are spent on marketing studies and campaigns. Marketing is an exact science. Selling is hit-and-miss; sales is the highest-paid easy work or the lowest-paid hard work you can get.
The product must be sold, or there's no money to be made. And the marketers aren't selling it..they get us to do that. Only they tell us we're not selling, we're "sharing"; we're not sellers, we're "marketers". But where's our degree? Where did we go to school?
Marketing without a degree is like practicing medicine without a license. You expect, downright demand that your doctor live up to an honest, effective standard or you'll sue him for malpractice. Yet we have the nerve to call ourselves "marketers" with no formal training whatsoever.
See, we're not marketers at all, we're marketeers. Marketeers are marketers--- without the higher learning. That is, we're interested in marketing--- more so than sales. But a good marketer can trick a marketeer into becoming a salesman. Think about it--- why would a "heavy hitter" do all the selling required to make a six-figure payday--- when he can get marketeers like us to do it?
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
This is something I've known instinctively all my life. I'm constantly looking for ways to get something sold without selling.
That's why I got into network marketing. Marketing is different than selling, but most people can't do it.
Marketing takes longer than selling, and is more professional. Marketing is a field of study in college. You can get degrees in marketing. There's no such thing as a "sales degree."
Look at the entire business world. Nobody likes a seller, no matter what he's selling. But marketers get respect.
Selling is a street-level activity. A sale happens in an instant. Marketing is just as deliberate, but more subtle and dignified. Billions of dollars are spent on marketing studies and campaigns. Marketing is an exact science. Selling is hit-and-miss; sales is the highest-paid easy work or the lowest-paid hard work you can get.
The product must be sold, or there's no money to be made. And the marketers aren't selling it..they get us to do that. Only they tell us we're not selling, we're "sharing"; we're not sellers, we're "marketers". But where's our degree? Where did we go to school?
Marketing without a degree is like practicing medicine without a license. You expect, downright demand that your doctor live up to an honest, effective standard or you'll sue him for malpractice. Yet we have the nerve to call ourselves "marketers" with no formal training whatsoever.
See, we're not marketers at all, we're marketeers. Marketeers are marketers--- without the higher learning. That is, we're interested in marketing--- more so than sales. But a good marketer can trick a marketeer into becoming a salesman. Think about it--- why would a "heavy hitter" do all the selling required to make a six-figure payday--- when he can get marketeers like us to do it?
If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.
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