12/21/07

Remember This Simple Formula And Make Sponsoring A Cinch

Here's how to sponsor more people in your direct sales/MLM business in 30 days than most people do in their entire career.

This simple formula has been reduced from volumes of information combined with years of study. This is a general overview that just hits the high points. Fortunately, you don't have to know why it works; you just need to know that it works.

After reading this, you will hold the key to grow your business as big as you want if you understand just 2 things. You already know what they are, you've just never been told how to put them together and use them.

This works, so if you want to sponsor more people and build a bigger customer base, pay close attention now.

In order to understand what I'm going to tell you, understand two things:

Thing 1: When people join your business and buy product, you make money.

Thing 2: More people joining your business and buying more product makes you even more money!

The formula that allows you to do this is perception + opportunity.

That's it.

Perception + Opportunity = Success (Remember that!)

Your income will be in direct proportion to how much you can affect peoples' perception of your opportunity. And that concept applies to anything you want to do. So if you get that concept, your life changes immediately.

Repeat:

Perception + Opportunity = Success

Simply focus on allowing your "prospect" to discover that what you're offering is safer, easier, better, and smarter than what they're doing--- and that it's safer, better, easier, and smarter than doing nothing.

The opportunity for them to be safer/better/smarter has to be there, AND they must perceive YOU as the safer/better/smarter person to lead them.

First, let's look at what it means to have an opportunity.

If you are not successful, and have no access to successful people who are doing whatever you suggest, that means you have no opportunity.

That should be obvious, yet too many people get rejected in this business because they have no opportunity when they ask someone to join them.

For example, if you tell someone that your success is based on your ability to easily prospect and "close" sales, but your prospect has no such ability, then their perception is that you have no opportunity.

The reason I'm overstating the obvious is that there are millions and millions of people who may have a great product, company, and compensation plan, but they're failing because they lack an opportunity.

Just because you're willing to call, close, prospect, or whatever (and YOU see an opportunity by doing that) does NOT mean that the person you're talking to feels the same way.

So make it super simple on yourself; take the time to focus on what a person's obstacles are so you can remove them. As a result, you will sponsor more people and sell more products.

Most people have no concept of others' obstacles--- in this case, the things that make people unable to sell product and sponsor others. For instance, they may want to be successful, but they don't want to try to talk people into buying anything. So in order to maximize the opportunity, you will have to REMOVE that obstacle and ADD something to create the opportunity.

Example:

It's good to have a product that a lot of people want.

It's better if people contact YOU and ask for it.

That's a no-brainer, right? So if you're not selling as much product or sponsoring as many people as you want to, then you're not fulfilling the "opportunity" part of the formula. Simple!

Think back now, and you'll remember people telling you--- they can talk to people who contact them first… they want a product they can understand and fall in love with… the price has to be affordable… they have to be sure the company has integrity… they want to know how much money they're going to make, etc. These are all things that can create and maximize the opportunity for them.

If they can't call or approach people, then having a way for people to call THEM will do the trick. Remove the obstacle and create an opportunity.

Now that you have new and better insight into what opportunity is, it's time for the fun to begin! Being able to control perceptions is doubly exciting.

Perception is reality. All that's required is that people believe that you are where they want to be. The point isn't to be the greatest person in the industry. You just need to be great to the person that you want to join you or support you with purchases.

You don't need an MLM recruiting script. You don't need magic words. You don't have to get in their head. It's all about allowing people to see that they'll be safer/better/smarter if they do what you suggest than if they do nothing or keep doing what they're doing.

And it doesn't take long to make that point.

If you want to see real quick how to affect someone's perception, imagine telling the next network marketer you meet that what they're doing is one of those illegal pyramid schemes and they're either dishonest or stupid to be involved in it. In about 2 seconds, they're going to get the perception that you're a jerk, right?

So even though it's not a favorable one, they would get an instant perception of you. It doesn't matter if you're right or wrong, or if you meant well and were trying to warn them, or if you're just an obnoxious jerk. Either way, the person would get an instant bad perception of you.

Did you use any magic words to make that happen? Did you hypnotize them or read from a script? No, you didn't.

So the same thing works in reverse when you can say or do something to make a person feel good. It's even easier when they tell you what that is.

As a network marketing business builder, you are most effective when you help people remove their obstacles and become successful, because that makes them feel great!

Then you become a celebrity.

When a celebrity says, "join, buy", people do it because they feel good when they do.

When celebrities talk to people about their business, they don't have to use scripts or magic words.

If you want to capitalize on people's perception, then you want to be a celebrity.

Why are celebrities so popular? High value, hard to get.

Admired, even adored, by many. (High value.)
Rare. Exceptional. (Hard to get.)

The reason people get star-struck is because they're seeing a valuable person who's normally not accessible to them. So if most people ever get an opportunity to serve or work with a celebrity, they jump at it! It helps them put themselves on a higher level.

So in network marketing, your "job" is to put together the right combination of perception and opportunity that makes YOU a celebrity.

What can you do in direct sales/MLM to be "rare", and "adored by many"? You don't really have to be either one. It's all about perception.

If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.

12/7/07

MLM Is A Numbers Game, But Most People Don't Know The Numbers

I'm going to show you one way that 50 can be more than 100.

Let's say that you've learned to be a SUPER "recruiter". You've got a great system in place--- people just come to your meeting, watch your DVD, read your email, visit your website, listen to your "sizzle call", go to your meeting, talk to your upline, whatever.

After a year you look back and you've PERSONALLY enrolled 100 people. WOW!! Look at you go!

And in that same year, I look back and I've only sponsored 50 people. So am I only half as good as you?

You look at me, shake your head and say to yourself, "Sucker! I told you I have a dynamite "system". I sponsored 100 people! I'm twice as good as you are, goofball! When you gonna wake up and come over here and join my winning team?

OK, I've only sponsored 50 people. But you look at your group of 100, and only 10 are still active.

I look at my group. 25 active!

Even if you earn a bigger percentage (on the same amount of purchase), I still actually make more money! With fewer people overall, but more actives--- people who are still ordering product and helping to build the business.

What if the people we DO retain only recruit the national average of 2.7 people? If you still have only 10% retention, I still have more people working for me on my team.

My point is, 10% retention is not smart business. The bigger the retention, the bigger the business.

More IS better if you're talking about duplication. Each active person recruiting an "average" of TEN people will make you more money that if that average is only 2, or 3, or 5.

The best company, product, or pay plan is worth LESS when you have fewer people participating.

Aha!

That's why my focus is more on the people than everything else.

Don't get me wrong, I am a numbers guy. But people are PEOPLE, not numbers.

And the best of everything is worth ZERO without the people. That's why I get so ANGRY when I see people so blindly focused on their "best" product, the company, or the pay plan. Why won't they just see?

If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.

12/5/07

Network Marketing Is Very Much Alive

I keep seeing this question lately--- "is network marketing dead"?

No. Reports of its death have been greatly exaggerated.

Three guys are standing on a roof. All three can jump off. So how many are left?

ANSWER: All three. Just because they CAN jump, doesn't mean they WILL.

Network marketing is very much alive (thank God). And there are more people who CAN do it than WILL. They just don't know it yet.

They're too busy telling everybody how great their thing is. Trouble is, NOBODY'S BUYING.

There was this salesman who sucked at selling. Got fired from every job he ever had. So one day he got a job selling toothbrushes. Everybody needs a toothbrush, right?

WRONG. Everybody's already GOT one!

Poor slob was about to get fired again, so in a "last ditch" effort he buys a bushel basket and fills it up with tortilla chips. And he sets it out on the busiest corner in town with a sign that says,

"FREE CHIPS AND DIP. ALL YOU CAN EAT!"

So people stop by and take a chip. They dip it and it tastes terrible. They say, "Ugh, yuck, this dip tastes like sh**!"

Salesman says, "It is sh**. Wanna buy a toothbrush?"

See, a lot of people in MLM are walking around with a bad taste in their mouths. But they LIKE it.

Somebody who's supposed to be their "leader" is "living the dream". They see his clothes, his car, his bonus check, and they know he MUST be living the dream. They want it too! And they deserve it.

You know these people when you see them. They've got the "MLM look". You know the one---

"I don't know how I'm gonna do it, but THAT guy's makin' money, and if HE can do it than I CAN TOO! I just have to keep smiling and "fake it 'til I make it". Make my list, run my ads, buy the big package, get people to the meeting/website/conference call etc. etc...."

What happened is the "big guy" sold them HIS dream. And they bought it. Now they're trying to sell it to other people, and it's not working.

The good news is, you can make it without that guy. The first thing you have to do is buy YOUR dream, not his.

And the people who join you, they want THEIR dream... NOT YOURS.

To each his own dream, that's the first step. So go brush your teeth and figure out what your DREAM is.

Then help other people find theirs. NOW you're "network marketing"!

If you've never watched Mike Dillard's 7 free Magnetic Sponsoring videos, then you're working too hard--- AND missing about 90% of your potential income. Click here to watch.